Wednesday, January 17, 2007

Laying Groundwork

Powderfin.com just launched almost the entire line of Ground men's and women's outerwear. We're really excited about the products, as we feel they're a bit different than many of the ski jackets, puffy coats, and fleeces found elsewhere in the market today. They're technically excellent, look great, and make you feel great...what more do you need out of a ski jacket? Read more about Ground and their gear below...

The Ground Philosophy

"Established in 2002, Ground is a multi-sport lifestyle brand that combines technology with style. Headquartered in Emeryville, California, just across the bay from San Francisco, we started Ground because we thought it was time for a change. Over the last several years it seems that many outdoor products have come to resemble one another. Somebody had to do something new.

Our philosophy is simple. Differentiate or don't bother. Build the best technical apparel and gear with a new, innovative approach bringing excitement back to the consumer. We use the most advanced fabrics and construction techniques. Our designs are functional and performance-oriented. But every piece is designed to embody a new and different sense of style. It's not just an extra step. It's part of the process. It's what's been missing."

Ground Products

Men's and Women's Waterproof/Breathable Outerwear

Ground Men's Ski Jackets - Ground Women's Ski Jackets





Featuring Moisture Tech 3-Layer, and 2.5-Layer, Ground offers a wide range of waterproof breathable shells. The Skarn Ski Pants and Adverse shell provide the ultimate in abrasion resistance and winter weather protection. With sport specific design features like removable molded pads, these garments are engineered to brave extreme weather as well as extreme pursuits. While styles like the Adverse Lt, Dash, Rapid, and Defy shells are designed to be the most versatile endurance and speed sport outerwear available. Ultra-light, ultra breathable, highly compressible and highly wind and water-resistant.

eVent Technology





eVENT Fabric is a Direct Venting waterproof barrier that marks a significant advancement in ePTFE laminate technology. Using proprietary and patented Dry System™ technology, eVENT Fabric sets a new standard for comfort by allowing perspiration to dissipate and vent without saturating the inside of the fabric.

Insulated Jackets

Men's Ground Down Jackets - Women's Ground Down Jackets

Men's Ground Synthetic Insulation Jackets - Women's Ground Synthetic Insulation Jackets





These Ground jackets are designed to be worn with or with out an outer-shell. Providing warmth and comfort they are designed to keep the body comfortable even in the harshest conditions. Ground uses only the best materials for insulation... 700 Fill Down, PrimaLoft Sport, and Polartec Fleece. One of our favorite Ground Jackets, the Ground Prime, features PrimaLoft Sport as insulation. Perhaps the warmest coats of the men's line are the Pyrite and Tarn Jackets, an awesome puffy coat with 700 Fill Down. On the women's side is the equally warm and cozy Ground Orbit.



PrimaLoft® Sport is the perfect combination of high performance insulation and value. This technology combines ultra-fine and multi-diameter fibers for specific performance characteristics. The specially treated ultra-fine fibers hellp to form a water resistant insulating structure, while the multi-diameter fibers help to build loft. If your idea of a great winter weekend takes you outside into the great outdoors, PrimaLoft Sport helps you feel at home and well insulated even if the we
ather turns wet.

Softshell Jackets

Men's Ground Softshell Jackets - Women's Ground Softshell Jackets





Ground Softshell Jackets are designed to be comfortable, breathable and highly versatile. Some have waterproof breathable laminated fabric, all are highly weather shedding, wind proof, and WARM. All softshells use state of the art soft shell materials like SS Softshield: A waterproof/breathable soft-shell technology based on 3-layer MoistureTek laminate. Ground's Parallel Soft Shell Jacket System is a 3 layer system of weather protection designed with serious technical capabilities.  It is the jacket of choice for Mountain Link, a premiere international mountaineering guide service based out of Bend, OR.

Fleece Jackets

Men's Ground Fleece Jackets - Women's Ground Fleece Jackets





Intended to be insulating layers but not limited to wearing under shells. All Ground jackets in this category have the appearance of being soft and fuzzy but all have the grit to stand alone as outerwear. Some are wind proof by construction, all are warm and comfortable. Ground Fleece jackets use state of the art materials such as Polartec Classic 200, Polartec Thermal Pro, and Polartec PowerStretch.



Polartec Classic 200 - This classic, warm and breathable 200-weight fleece has been an outdoor benchmark for nearly two decades. Polartec Classic 200 is featured in the popular Ground Mercury Fleece Jacket, and the Ground Rift Vest.

Polartec Power Stretch - Body-hugging four-way stretch fabric with excellent breathability. The face is durable nylon for wind and abrasion-resistance and the inside is soft velour for warmth and comfort. You'll find Polartec Power Stretch in the ultra-cozy Ground Fissure Fleece Jacket.



Polartec High-Loft Thermal Pro - Polartec Thermal Pro fabrics are the most visually dynamic and technically advanced of the Polartec insulation fabrics. New high loft versions have achieved the highest warmth to weight ratios of any fabric Polartec has ever offered. Other versions have the look of traditional wool with all the performance benefits of fleece. Polartec Thermal Pro is our most diverse family of fabrics. Thermal Pro is the funky, high-loft material also found in the Ground Fissure Fleece Jacket.

Inner Core Base Layers

Men's Ground Base Layers - Women's Ground Base Layers





Anything that comes into contact with your skin has to be carefully crafted. Ground Inner Core Base layers are so smooth to the touch, they feel like nothing at all. At the same time these layers have the integrity and durability to match performance with a body in constant motion. Made with stretch micro-fleece, the Ground Terra Jacket is a great example of a Ground Base Layer that not only looks great but perfoms like a champ during high output winter activites.

No comments: