Outdoor lovers create market for green clothing

From MSNBC.com's "Outdoor lovers create market for green clothing"

The backpacker motto of ‘leave no trace’ has moved beyond the mountain slope and into your clothes.

Outdoor companies, taking to heart their customers’ love for the environment, are increasingly churning out more green gear designed to use organic and recycled materials, less packaging and more energy-efficient manufacturing. Credit consumer — and corporate — concerns over global warming and the impact of production on the Earth and worker health.

“Consumers are demanding it,” said Megan Davis, spokeswoman for the Outdoor IndustryAssociation in Boulder, Colo. “Green is certainly hip but consumers are starting to look a little bit more carefully at what they’re buying.”