Thursday, April 29, 2010

SNEWS� : Outdoor Manufacturer : Deuter USA Hires New Reps in Four Territories

SNEWS� : Outdoor Manufacturer : Deuter USA Hires New Reps in Four Territories

Longmont, CO (March 16, 2010) – Deuter USA has hired four new agencies for sales representation across the US. In a renewed focus on the specialty retailer, Deuter hired agencies in the South Central, New England, Mid Atlantic and Mid West territories.

“Our commitment to specialty retailers and viewing our relationships as partnerships is how Deuter has operated for over 111 years,” says Christian Mason, Director of Sales and Marketing for Deuter USA. “The team we have in place reflects that philosophy. Reps are the cornerstone of our sales, retailer relationships and staff knowledge.”
Deuter will be represented by the following agencies in the respective territories:
Kevin Cox (alpexp@earthlink.net) of Alpine Exposure, Inc. - South Central territory (TX, LA, AR, OK, KS, MO, NE)
Chuck Joy (cj@cjrep.com) of CJ Rep, LLC – New England territory (CT, ME, MA, NH, RI, VT)
Britt Wetzel (bwetzel@nativeyewear.com) of B.W. Sales, LLC – Mid Atlantic territory (NY, NJ, PA, DE, MD, DC and Northern VA)
Paul Versaw (paul@meridiansportsinc.com) and Kevin Streeter (Kevin@kevinstreeter.com) of Meridian Sports, Inc. – Mid West territory (ND, SD, IA, WI, IL, MN)

Deuter (pronounced Doy-ter) is one of the oldest pack makers in the world, founded in 1898. Known for creating the first mountaineering specific pack, first women’s specific pack and first ventilated back system, Deuter is also one of the world’s leading technical pack companies focused on design, technologies and product innovation. Users from hikers to alpinists, bike commuters and racers to child carriers, adventure travelers and more, Deuter’s focus on functionality sinks stereotypes by creating products that fit, perform and provide comfort and ventilation for any endeavor.


About Deuter
Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Deuter’s major focus is on the development and sales of innovative, high quality and multi-use packs. Deuter’s current strength in pack innovation is the ventilated back system they have developed and refined over the last 24 years as well as their complete line of child carriers. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a significant impact in the U.S. market. Deuter USA has over 400 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry. For more information, please visit www.deuterusa.com.

The full line of Deuter packs can be found on Powderfin.com

SNEWS� : Print / Broadcast / Electronic Media : Backpacker Announces Nationwide 2010 Get Out More Tour Launch

SNEWS� : Print / Broadcast / Electronic Media : Backpacker Announces Nationwide 2010 Get Out More Tour Launch

n the spirit of backcountry adventure, Backpacker magazine announces the 10th annual Get Out More Tour presented by WOOLRICH®—an interactive mobile media and education tour—designed to inspire readers and encourage participation in active outdoor pursuits.

Backpacker’s Get Out More Road Team, starring Sheri and Randy Propster, will visit specialty outdoor retailers and festivals in 48 states and 75 cities to promote the active outdoor lifestyle and teach practical outdoor skills.

At each retail stop, the Get Out More Team will host 60-minute seminars on trip planning, choosing the right outdoor gear and apparel, safety in the outdoors and much more.

“Sheri and Randy’s interactive retail seminars bring the pages of Backpacker to life. Their passion and extensive outdoor expertise educate our customers about the skills, stewardship and equipment they need to get out more,” said Linda Johnson, lead sales associate at The Trail Store in Louisville, Ky.

Get Out More audiences will have access to expert information and opportunities to win great outdoor gear. At select locations, the Get Out More Team will guide experiential outdoor adventures to expose audiences to the outdoors just outside their doorstep.

“Together with our local tips and Backpacker’s vast information library, we have great resources to help prepare people for nearly any adventure,” added Johnson.

“When Backpacker established the Get Out More tour a decade ago, we had the simple goal of inspiring and empowering outdoor enthusiasts to experience the great outdoors with greater confidence, comfort, and safety,“ says Backpacker Editor-in-Chief Jonathan Dorn. “Since then, our team has established a unique educational platform rich in heritage and purpose, one that now reaches tens of thousands of readers and retail customers in their own backyards.”

Backpacker is pleased to announce WOOLRICH®, the Original Outdoor Clothing Company®, as this year’s title sponsor. “The Get Out More Tour is the perfect opportunity for us to reach outdoor enthusiasts and encourage more people to experience the outdoors with the proper gear,” said Keith Myers, Woolrich National Sales Manager. “The Backpacker team does a great job communicating our product and brand story and we’re proud to be apart of the tour again this season.”

Other Tour sponsors include CORDURA® Brand Fabric, KayLand®, LEKI®, POLARTEC®, Primaloft®, Sea to Summit®, SPOT™, Subaru®, Deuter, GerberGear® and TIMEX® Expedition®.

Backpacker’s mission is to inspire and enable people to enjoy the outdoors by providing the most trusted and engaging information about backcountry adventure in North America. For a complete list of the Get Out More Tour schedule of events, please visit http://www.backpacker.com/getoutmore.

About Backpacker:
Backpacker brings the outdoors to reader's doorsteps, inspiring and empowering them to get out and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice awards, an industry honor recognizing design, feature, and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.

Backpacker is published by Active Interest Media(www.aimmedia.com), has a circulation of 340,000, and is published nine times per year. In 2006, the magazine won a coveted National Magazine Award for editorial excellence. Backpacker's award-winning website, www.backpacker.com, is updated daily and features more than 3,000 hikes, a searchable and comprehensive database of outdoor gear (www.gearfinder.com), special sections for beginners and female hikers, the most active community forums in the outdoor space, and a wealth of trail tips, videos, and GPS know-how.

Posted: 04/01/2010 In Category: Print / Broadcast / Electronic Media
Written By: Alison Kennedy

Thursday, April 22, 2010

Travel Chair Larry Chair Promo Video

The Travel Chair Larry Chair available NOW at Powderfin.com!

Travel Chair's "Larry Chair" Portable Chair

Introducing Travel Chair's latest innovation - The Larry Chair.






The Travel Chair Larry Chair is a lightweight, compact, and sturdy portable chair for any occasion. This updated version of the Original Chair pays tribute to the man who began the tradition over 25 years ago. This updated chair is lighter and requires no taking apart, simply fold and go. Made of TravelChair signature 420D Ballistic Nylon Mesh, this chair is quick drying, lightweight, and strong. Travels from beach to concert to campfire. Complete with own carry bag. Patent pending.

A great option for summer concerts, the beach, or river trips!





Tired of bugs at the backyard barbecue? Try Travel Chair's Insect Shield Chair!

Good Housekeeping's 2010 VIP Winner! Travel Chair has teamed up with folks at Insect-Shield to create a chair that infuses their permethrin based bug repellent into the fabrics of one of our chairs. The technology behind this process is cutting edge all while keeping the environment and your health in mind: . Features: Ballistic Nylon Mesh treated with odorless insect protection by Insect Shield Repellent Gear. Ballistic Nylon Mesh is mildew and sun resistant. Repellent treated material reduces need for topical repellants. Proven to repel mosquitoes, ticks, flies, and fleas. Product is safe to be used by infants, children, and women who are pregnant or nursing. Product dimensions open: 20.5 x 21 x x31. Product dimensions closed: 6 x 6 x 31. The Insect Shield TravelChair is a great product for the outdoors. It's perfect around the campfire or fishing, and Saturdays at the ball field.


Tuesday, April 06, 2010

Zeal Polarized Sunglasses


Zeal Polarized Sunglasses

All sizes, styles, and frame colors are of Zeal Polarized Sunglasses are now available on Powderfin.com. Featuring...


  • ZB-13 Polarized Lens Technology - Polarized + exclusive color contrast. Reduces glare, relaxes eyes, and enhances vision.
  • ZB Tint - Zeal Optic's exclusive color and light enhancing tint is the most versatile for all day, all conditions use

  • I've been trying out a pair of Zeal Tenacity Polarized Sunglasses for a week or so, and I'm definitely impressed with the lenses. They have a great tint, not too dark, not too light, and they really do crisp things up. I haven't fished with them yet, but I imagine they'll preform well.

    I wear polarized sunglasses every day of every year, mostly because I'm either dealing with snow here in Montana, or getting out on the river when it gets nice. A reliable pair of shades is a must for spending any amount of time chasing flies down a river in search of trout. I would definitely recommend Zeal polarized sunglasses based on comfort, price, and the great lenses.

    Why does Powderfin Outdoors love Zeal Optics? Find out more about Zeal Optics Environmentally Sound Business Practices